From prompts to campaigns
How natural-language instructions can shape an email sequence, from the message to its intended audience.
The Bay Signal · Recorded conversation
Arjun Saksena · Humanic
Arjun Saksena is building Humanic, AI-native email marketing that turns a prompt into a campaign. His path brings together growth experience at Adobe and Evernote, product building, and practical AI education for marketers.
Recorded · Coming soon
The person behind the work
About Arjun
Arjun Saksena is the founder and CEO of Humanic, an AI-native email marketing platform. His background includes growth roles at Adobe and Evernote, and his current work focuses on helping marketers build campaigns through natural-language prompts. Alongside the product, he teaches practical email prompting and offers workshops on lifecycle marketing and AI. Humanic also leads the AI × Marketing community, which brings marketers, founders, and AI practitioners together in San Francisco. The through line is practical: helping teams move from an idea for a customer message to an email campaign they can create, personalize, and send.
The company
What Humanic is building
Humanic is an AI-native email marketing platform with a current focus on Shopify brands and e-commerce. Marketers describe a campaign in ordinary language, then generate and refine the message or sequence. The product also covers personalization, sending, and delivery monitoring, bringing campaign creation and execution into one workflow.
Visit HumanicEditorial context
Questions around Arjun Saksena's work
Context from Arjun Saksena’s work. Full episode and show notes are coming soon.
Growth after signup
Onboarding, activation, and retention as connected parts of a customer relationship.
Personalization people notice
The gap between adding a first name and making a message useful to a particular customer.
Learning by building
Hands-on AI education and practitioner communities as ways to change everyday marketing workflows.
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